Why Iraola Wants Anfield To Be Earned, Not Given, Against Forest
Liverpool open their home league campaign on Saturday against Nottingham Forest, and in our view this fixture tells us more about Andoni Iraola’s approach than the placing of three points ever could. The Spaniard has been open all week about what he wants from Anfield this season, and it does not read like the sort of thing said purely for a press conference soundbite.
Forest are not the kind of opponent you can use to ease gently into a home campaign. They have made a habit of frustrating bigger sides over the past couple of seasons, and Iraola knows it. Anyone treating this as a routine opening fixture for the new head coach is misreading the task in front of him.
A head coach who wants a two-way deal
What stands out from Iraola’s build up is that he is not simply asking the crowd for noise. He is framing the relationship between team and stands as something that has to be earned by what happens on the pitch first, rather than assumed as a birthright. According to Liverpool’s official site, Iraola has said the responsibility for switching the ground on sits with him and his players before it sits with the supporters.
That is a more demanding standard than the usual pre-match talk about backing the team. It puts the onus on Liverpool to give the crowd something worth reacting to, rather than hoping atmosphere arrives as a default setting just because the fixture is at Anfield.

We think that is the right instinct for a head coach six weeks into the job. Iraola took over in June and has had limited time on the training ground with a squad still adjusting to his methods. He has not pretended otherwise. He has been clear the group cannot yet be judged the finished article, and pointed to the opening weekend at Newcastle as evidence there is real work still to do alongside genuine promise.
Iraola has already had a taste of the stadium during pre-season, hosting AS Monaco and Como before a ball mattered competitively. He is level headed enough to know those friendlies prove very little, and has drawn a clear line between a relaxed pre-season atmosphere and the version of Anfield that only shows up once points are genuinely at stake. That distinction is worth making. The stadium’s reputation was built on nights that meant something, not on August friendlies played in front of a half interested away end.
Forest are a proper litmus test, not a free hit
That honesty matters because Forest are exactly the kind of side that punishes a team still finding its identity. They defend in numbers, break with real pace and have taken points off sides with far bigger reputations in recent seasons. Iraola has acknowledged as much himself, describing them as a side that has proven consistently difficult to break down.
If Liverpool are sloppy in transition or slow to impose themselves, Forest have shown often enough that they will make a home crowd wait for something to celebrate. That is precisely why Iraola’s framing matters here. He is not asking for blind noise from kick off. He wants performances that give the stands a reason to get behind the team, understanding that a flat atmosphere against a well organised opponent can turn a tricky afternoon into a genuinely difficult one.
Identity is doing plenty of work in Iraola’s plans
There is a broader theme running through everything Iraola has said since taking the job, and it goes beyond results alone. He wants a Liverpool team that reflects the city and the values of the club, not just one that wins matches by whatever means are available. He has talked about playing with intent and front foot football as the route to unlocking the crowd’s support, rather than treating atmosphere as something separate from performance on the pitch.
We think that framing is deliberate. Liverpool endured a rough 2025-26 campaign that ultimately cost Arne Slot his job, and a change of head coach on its own does not repair a disconnect between a team and its supporters. That bond has to be rebuilt through what fans see week to week on the pitch, not through a single rousing programme note or a matchday video package.
Iraola clearly understands the emotional pull Liverpool has for its supporters, describing football at the club as something people live through rather than simply watch on a Saturday afternoon. Whether that outlook translates into a title challenge is a question for months down the line. Whether it translates into a committed, front footed performance against Forest is a much more immediate one, and it is the question that will shape how Anfield responds in the opening exchanges of the afternoon.
Patience and urgency, both at once
There is also a simpler tension sitting underneath all of this. Iraola has been careful not to promise miracles this early into his reign, acknowledging his group is still learning what he wants from them in matches that count. But he has also been equally clear that he expects to win now, not eventually, and that he sees that expectation as part of the job rather than pressure to be managed away.
That balance between patience and urgency is exactly what a new head coach has to strike in his first home game in charge. Get the tone right and Anfield can become a genuine asset again, feeding off a team that gives it something to respond to. Get it wrong, and an already demanding opener against an awkward Forest side becomes harder still. Saturday will not settle the argument either way, but it will be the first real evidence of whether Iraola’s words are being matched by what his team actually produces in front of their own supporters.