Last updated: 11 November 2026
This privacy policy explains how Anfield Agenda (“we”, “us” or “our”), based in Ireland, collects and uses personal data when you visit anfieldagenda.com (the “site”), get in touch with us, or watch and listen to our content. We are the data controller for the personal data described in this policy, and we handle it in line with the EU General Data Protection Regulation (GDPR) and the Irish Data Protection Acts 1988–2018. If you have any questions, email partnerships@anfieldagenda.com.
Information we collect
When you contact us
If you use our contact form or email us, we receive your name, email address and anything you include in your message. We use this to read and reply to you, and to keep a record of the conversation.
To protect the contact form from spam, we briefly store a coded (hashed) version of your IP address for about one minute so the same connection cannot send lots of messages in a row. The form also asks a simple sum question; your answer is checked and then discarded.
When you visit the site
The site is hosted by WordPress.com (Automattic). Like most websites, our hosting provider automatically records technical information when pages are requested, such as your IP address, browser and device type, the page you visited and the date and time. This is used to keep the site secure and working properly, and to investigate abuse. WordPress.com also provides us with basic visitor statistics.
Analytics
We use Google Analytics to understand how many people visit the site and which content they read. Google Analytics uses cookies and collects information such as the pages you view, how you arrived at the site, your approximate location and your device type. Where consent is required, Google Analytics only runs once you have agreed to it through our consent message.
Advertising
The site is funded by advertising. Adverts are served by Google and by other advertising companies working with our advertising partner, including through real-time bidding (“programmatic” advertising). These companies may use cookies, similar technologies and identifiers to show adverts, limit how often you see the same advert, measure how adverts perform, prevent fraud and, where you agree, show adverts based on your interests.
When you first visit the site from the UK, the EEA or Switzerland, you will see a consent message from Google, which uses the IAB Europe Transparency & Consent Framework. It lets you accept, reject or choose which purposes and which advertising partners you allow. You can change your choices at any time using the Privacy settings link at the bottom of every page. If you reject personalised advertising, you may still see adverts, but they will not be based on your interests.
Embedded videos, podcasts and fonts
Some pages include content from other services. When those pages load, or when you press play, your browser connects to these services and they may receive your IP address and device information, and may use cookies or similar technologies under their own privacy policies:
- YouTube (Google): our videos, shorts and live streams. See Google’s privacy policy.
- Megaphone (Spotify): our podcast player and podcast audio files. Megaphone may collect information about plays and downloads to measure listening and to deliver adverts within episodes. See Spotify’s privacy policy.
- Fonts: the typefaces used on the site are delivered through WordPress.com’s font service, which receives your IP address so it can deliver the font files.
Social media
If you follow, message or comment on our YouTube, X, Instagram, TikTok, Facebook or WhatsApp channels, that information is handled by those platforms under their own privacy policies. We can see whatever you make public or send to us there, and we use it to run our channels and reply to you.
Why we use your information (legal bases)
- Consent: for analytics and advertising cookies and similar technologies, and for personalised advertising. You can withdraw consent at any time using the Privacy settings link.
- Legitimate interests: to reply to messages, run and secure the site, prevent spam, fraud and abuse, and develop our content. Some advertising partners may also rely on legitimate interests for certain purposes; you can object to this in the consent message.
- Contract: where you contact us about advertising, sponsorship or working with us, to take steps towards and carry out any agreement.
- Legal obligation: where we need to keep records or respond to lawful requests.
Who we share it with
We do not sell your personal data. We share it with service providers who help us run the site and our business, such as our hosting, email, analytics and advertising providers, and only for those purposes. Advertising partners you allow in the consent message receive information such as your IP address, device information and cookie identifiers, and act under their own privacy policies. We may also share information if the law requires it, or to protect our rights or the safety of others.
Transfers outside the EEA
Some of the services mentioned above, such as Google, Automattic, Spotify and some advertising partners, may process personal data outside the European Economic Area (EEA). Where this happens, the transfer is protected by safeguards recognised under the GDPR, such as an adequacy decision of the European Commission (including the EU–US Data Privacy Framework) or the European Commission’s Standard Contractual Clauses.
How long we keep it
- General enquiries sent through the contact form or by email: up to two years after our last contact with you.
- Advertising and business correspondence: for as long as needed for the relationship, and up to six years afterwards for legal and accounting purposes.
- Analytics data: kept in Google Analytics for up to 14 months.
- Cookies: for the periods described in our Cookie Policy.
- Server and security logs: kept by our hosting provider for a short period in line with its own retention settings.
Your rights
Under the GDPR you have the right to ask for a copy of your personal data, to have it corrected or erased, to object to or restrict how we use it, to ask us to transfer it to you or another organisation, and to withdraw consent where we rely on it. To make a request, email partnerships@anfieldagenda.com. We will respond within one month.
Complaints
If you are unhappy with how we have handled your personal data, please contact us first so we can try to put it right. You also have the right to lodge a complaint with the Data Protection Commission (DPC), Ireland’s data protection authority, through its website at dataprotection.ie or by post to the Data Protection Commission, 6 Pembroke Row, Dublin 2, D02 X963. If you live elsewhere in the EU, or in the UK, you can also complain to the data protection authority where you live (in the UK, the Information Commissioner’s Office).
Children
Our site is a Liverpool FC fan site and is not aimed at children. We do not knowingly collect personal data from anyone under 16. Gambling advertising and sponsorship on the site is intended only for adults aged 18 and over.
Changes to this policy
We may update this policy from time to time, for example when we change our advertising or analytics providers. The date at the top shows when it was last changed.